Gilbey

Rodrigues

Marshall

Partners

Nowhere is this more evident than in social networking: the social web has become of the primary motivators for acceleration to take place. Societal attitudes are in flux too. Ironically there is a simultaneous focus on the big challenges that face nations and economies with a continuing drive toward satisfying the desires of the individual.
 
One feeds the other. Low barriers to entry enable greater access to technology by more people. Improved communication tools and platforms mean that memes can and will build momentum faster, influencing more people and leading to the potential for influential groups of people to be moved into action.
 
The inevitable conclusion must be that random marketplaces can become electronically charged masses. This represents both an opportunity and a risk for enterprises.
 
Understanding what is happening is one thing. Understanding what to do about what you know is the challenge.
 
Getting relevant data is critical. GRMP have developed a process that delivers information leading to actionable insights.
 
GRMP pays attention to, but goes beyond, Social Network Analysis, prompting participants to develop a range of thinking that provides pragmatic, yet strategic, insights.
 
The stepped process that leads to “Actionable Insights” includes:

- mapping relevant business systems
- locating dissonances
- providing insights into the aetiology of the perceived problem/s, and/or potential redefinititions of it/them
- recommending ways of resolving problems
 
We utilise a mix of proven management tools, along with new and emerging communication technologies to gauge behaviour in social networks. This yields insights into the motivations of both consumers and business competitors, which in turn enables us to substantially predict behaviour. Armed with this information our clients are able to modify strategies and gain superiority in their chosen markets.
 
We search for clear evidence of the ingredients that lead to change/transformation. We identify things that give rise to significant social change/influence. Contextualizing products and services within the larger market of ideas that can alter emotions is critical to understand how markets are moving. As the great Wayne Gretzky said, “I know where the puck is going to be”.
 
Our methodologies have the potential to enable enterprises to ride the tide of social memes rather than trying to direct them.
 
Social networks are not only open ideas marketplaces, but also places where early adopters actively promote memes that can disrupt legacy business models. Our model enables risk to be mitigated on the one hand, and on the other, the right kind of disruption to be designed into a system.
 
GRMP is based in Sydney, Australia. The partners have specialized experience in marketing, technology and psychology. Additional skills including econometric analysis and public relations are delivered through associates of the company.
 
Contact GRMP to discuss how you can develop greater market intelligence, disrupt your competition and create sustainable growth through an appreciation of the dynamic changes in information marketplaces.